Great Big Crunch

THE GREAT BIG CRUNCH is a national movement and annual moment of anti-silence in which students, teachers, parents and others passionate about healthy food join the food movement and crunch into apples (or another crunchy fruit or vegetable) to make noise for healthy school food! Every year since 2008, Canadians from coast to coast have participated in the Great Big Crunch, an original initiative of  FoodShare Toronto

In order to adhere to enhanced safety and social distancing protocols as a result of COVID-19, we decided to celebrate The Great Big Crunch virtually. In a typical year, our supporters would join us at local schools to take a synchronized “crunch” into locally grown apples (supplied by Drummond Farms) with our students.

This year, March has been designated Great Big Crunch Month! That means an entire month of CRUNCHING and opportunities to learn about healthy snacking, and highlighting the thousands of migrant workers who help grow delicious foods, like apples, in Ontario.  

This year, you can get involved by posting a video or picture of yourself crunching an apple (or other crunchy fruit/vegetable) on your social media platform anytime during the month of March. We encourage you to challenge/invite your friends, family or colleagues to do so as well. Please remember to use the hashtag #GreatBigCrunch and tag Tastebuds! Click below to access our social media toolkit with pre-written captions or get creative and make your own!

You can find Tastebuds on social media here:

Facebook: https://www.facebook.com/HamiltonTastebuds  

Twitter: @TastebudsSNC 

Instagram: @TastebudsHamilton 

While we are unable to participate in the Great Big Crunch as we typically would, with students gathering with their peers to countdown and take a synchronized CRUNCH into an apple at the same time, we are excited to invite you to participate in our first ever Virtual Great Big Crunch! You can participate in the following ways:

  • School staff/program volunteers can participate in our virtual Great Big Crunch, by posting a video or image of themselves crunching an apple (or other crunchy fruit/vegetable) on their social media platform throughout the month of March! Please remember to use the hashtag #GreatBigCrunch and tag Tastebuds and share your crunches with your students!
  • Schools can share the attached pre-made post to social media platforms, websites, newsletters, etc. to encourage parents and supporters to CRUNCH at home with their households and share pictures/videos via social media.  
  • If you have any virtual meetings or events scheduled for March, encourage participants to have their favourite crunchy fruit/vegetable on hand and host your own virtual CRUNCH! 
  • Virtual classes are also encouraged to participate! Ask your student to have an apple or another crunchy fruit or vegetable ready for your planned day. Make sure everyone’s mics are unmuted so you can hear the big CRUNCH. 

For schools and organizations currently operating Tastebuds programs:

Tastebuds will be paying for all apples purchased through Drummond Farms throughout the month of March (for orders placed March 1st through to March 31st)! This way, our students can continue to enjoy delicious, locally grown apples while working through the Great Big Crunch resources and activities!